benbu matcha tin with a green vibrant background

Why BENBU Matcha Is Truly Different: Our Process & Promise

In a world full of generic green powders, BENBU stands apart. We source true ceremonial‑grade Japanese matcha and protect every detail that influences taste, color, and nutrition: from shaded fields to stone mills to airtight packaging. Below is how we keep BENBU matcha vibrant, smooth, and genuinely good for you.

Grown Where Flavor Begins: Volcanic, Mineral‑Rich Soil

Our partner farms sit in regions of Japan known for volcanic, mineral‑rich soil. This living soil feeds the tea plants with essential micronutrients, supporting the deep, jade color and the clean, lingering umami that define BENBU ceremonial matcha.

Shade‑Grown, First‑Harvest Leaves Only

We follow time‑honored Japanese practices: the tea gardens are shaded for up to 30 days before harvest. Shade elevates chlorophyll and L‑theanine, the amino acid behind matcha’s natural sweetness and calm focus. Only the youngest, first‑harvest leaves are hand‑picked for their tenderness and low bitterness. This is the foundation of BENBU’s smooth, balanced taste.

Small‑Batch, Stone‑Ground for Silky Texture

After steaming and drying, the leaf flakes (tencha) are milled in small batches between granite stones. Slow milling protects delicate aromas and prevents heat damage, yielding an ultra‑fine powder that whisks to a glossy foam and drinks velvety smooth, never gritty.

Pure by Design: Nothing Added, Nothing to Hide

BENBU is 100% pure matcha. No sugar, sweeteners, flavors, or fillers. We pack at origin in oxygen‑barrier materials and seal for freshness, so what reaches your cup is bright, clean, and true to the harvest. Expect vivid color, balanced umami, and a naturally sweet finish.

Tastes Great, Hot or Iced

Enjoy traditional usucha (thin tea), a hot matcha latte, or a refreshing iced latte. For best results: sift 1 tsp (about 2 g), add 60–80 ml of water at ~75–80°C, whisk until frothy, then finish as tea or pour over milk and ice for a café‑level iced latte at home.

Sourcing with Integrity

We work with small, expert growers who prioritize quality and sustainability. Fair, long‑term relationships help preserve a centuries‑old craft and ensure the consistency you taste tin after tin.

The BENBU Promise

If a product isn’t worthy of the BENBU name, it doesn’t leave the farm or the packing line. Our promise is simple: authentic Japanese ceremonial matcha, meticulously made, transparently sourced, and packed for peak freshness so you can feel the difference with every sip.

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