THE BEGINNING

Where It All Began

When matcha became a global trend, it was often misunderstood and misrepresented. At BENBU, we recognized the need for clarity, honesty, and above all - quality. From day one, our mission was to bring truly authentic Japanese matcha directly to discerning drinkers around the world.

BENBU Organic ceremonial grade matcha 100 g bag next to iced matcha latte on wooden surface

Not All Matcha is Created Equal

There’s matcha that tastes like grass.
And then there’s BENBU - premium matcha, perfected.

At BENBU, we work exclusively with small, family-owned tea farms across Japan - places where tradition meets expertise. Every tin or bag of BENBU matcha contains only first-harvest, shade-grown leaves, stone-milled in Japan. We never cut corners, and never compromise.

FROM FARM TO CUP

Sourced with Intention, Crafted with Care

We are deeply involved at every stage - from harvest to packaging. That’s why every sip of BENBU delivers the unmistakable flavor of real ceremonial matcha: smooth, umami-rich, and vibrant. It’s more than a drink. It’s a ritual.